E-marketing
There are six elements associated with e-marketing:
eBrochures
Using the original artwork from the brochure, the eBrochure is an instant email version of the printed brochure that can be viewed over the internet or downloaded and stored on a PC. It would be linked to the property particulars in the office space search and be available as a separate link for including in email marketing.
Click here to view eBrochures in the KWB eGallery
Emailing
We can co-ordinate a postal and electronic marketing campaign if, whilst commissioning the database research, we can also specify researching the contact's email address. A personalised email can incorporate a link to an eBrochure, eTour or website address together with a suitable call to action.
KWB Web Ads
Where a brochure has been produced for the property, the associated design work can be utilised in a feature advertisement within the office space search. This gives the property prominence and maintains the link with the corporate identity.
Online Directories
The property can be included on national commercial property search websites, such as PropRT and egpropertyLink.
PropRT contains 2 options of property listings including:
Silver listings which allows you to include contact details, two colour photographs, an email response facility, a pdf download facility and a hyperlink to a website
Gold listings include everything shown above with an additional two photographs, a virtual tour and a location map. This listing also gives you a preferential ranking
egpropertylink has 3 options of property listings including
Basic Plus as shown in the image below.
Premier Presentation which enables you to have unlimited text and 12 images of the property
Premier Presentation Plus is an interactive online brochure designed to market your property effectively with a dedicated website for your property, containing unlimited text and twenty five photos. This listing gives listing gives your property an enhanced profile in the search results with a photo.
Individual Property Website
Where appropriate, an individual website with its own domain name can be designed for the development. Featuring it as a stand alone project that can be linked to and from our own website or any direct email marketing will also increase search engine listings for the property.
eTour
An eTour provides a virtual tour of the property including both interior and exterior 360º footage.
Ravens Court eTour and Interface eTour are typical examples.